Digital Marketing Specialist

About this role

Urban Retail Ventures is looking for a Digital Marketing Specialist to join our Marketing team. You'll develop and execute digital campaigns that drive brand awareness and customer engagement across our retail channels. This is a mid-level role where you'll own campaign strategy, execution, and performance analysis. If you're excited about blending creativity with data-driven insights, we'd love to hear from you.

Responsibilities

• Design and launch digital marketing campaigns across email, social media, and display channels
• Analyze campaign performance metrics and optimize for improved ROI and engagement
• Collaborate with creative and product teams to align messaging with business goals
• Manage digital marketing budgets and vendor relationships
• Conduct market research and competitive analysis to inform campaign strategy
• Document campaign processes and best practices for team knowledge sharing

Qualifications

• 3+ years of digital marketing campaign experience
• Ability to prioritize multiple projects and meet deadlines
• Excellent written and verbal communication skills
• Experience managing campaigns across multiple digital channels
• Proficiency with marketing automation or email platforms
• Strong analytical skills with experience using Google Analytics or similar tools